Grolsch Beer Advertisement Essay -- Advertising Marketing

Grolsch Beer Using the Artistic ApproachThe advert for Grolsch beer, taken from the May 28, 1998 issue of Rolling Stone features Vincent new wave van Goghs Self-portrait. Grolsch beer uses three outstanding components of argument (ethos, pathos, logos) to support their claim. However, logos is the most important because the audience moldiness be able to logically interpret the ad. The advertisement connects with the audience by appealing to the involveers logic of cunning history, while establishing a reputation of quality and credibility with the Grolsch name.Relying heavily on logos, the makers of this advertisement depend on the readers knowledge of the history of art and specifically of Van Gogh. The main text of the advertisement states, The same bold judgement since the days when body piercing meant crude off an spike heel. Obviously the last mentioned portion of this statement suggests a link to Van Gogh cutting off his own ear. Van Goghs Self-portrait symbol izes his missing ear by only showing his left one. For the audience to fully infer this, they must have some prior knowledge of the Dutch artist, Vincent Van Gogh. Grolsch beer creates its logos by relying on the wit of the reader. For example, a pun is utilize with the news show bold in describing the beer that may also be reservation a reference to the detail that Van Gogh was a very bold artist. In order for the audience to be captured by this ad, they must be able to recognize that it is a pun, and that it is the punch line that identifies Grolsch beer with the reader. plot of ground much of the ad relies on the readers knowledge of art, the ad also relies heavily on logical claims. The first is the claim of fact Grolsch beer has existed since 1615 and because this statement cannot ... ...robably have taken some course in school day to know something about Van Gogh. Therefore, the familiarity that people have with Van Gogh enables them to interpret the underlying meaning of the word bold. When the ad is read it is quite easy to see that bold is describing the taste of the beer. Furthermore, the deeper meaning of the word bold is related to Van Gogh and his artwork. With many of his works proscribed from art galleries, Van Gogh was considered one of the boldest artists of his time. Relating the bold taste to the self-reliance of Van Gogh creates a sense of knowledge in the reader, thereupon big the reader a feeling of Hey Ive actually learned something. at a time the individual feels intelligent because he has interpreted the ad. I believe the ads ability to create this feeling in the audience is what makes it much(prenominal) a well-thought out advertisement.